Majid Al Futtaim came to us for a completely new Brand positioning. We gave them 'Create Great Moments Together' a 'social call-to-action', inspiring people to continue to spend face-to-face quality time together, even when 24/7 work inboxes are getting in the way and phones have become an anti-social addiction.


For over 20 years Majid Al Futtaims core audience has been changing, rapidly. Work life imbalance now effects both men and women who are seeking career development, leaving the responsibility of the household to both. Majid Al Futtaim understand the true value of time together and has identified a role for the brand that goes beyond grocery stores and shopping malls. To be a facilitator of quality time together. This film does exactly that, serving as a social call to action and inspiring others by showing the story of a modern Arab family who still find ways to spend quality time together.

Using Format