How do you get people to experience the thrill of the Toyota 86 before it's even hit the showroom? By using AR we put it in the hands on millions. We developed a an AR Toyota 86 that perfectly matched the real world driving characteristics. We then went one further and created the worlds largest AR car. And one huge glyph to make it happen.


To give excited drivers the chance to drive on their own streets we created a unique driving experience using google maps and some clever coding to put racing barriers around the roads. Just to stop them hitting their mothers house.

Using Format