Since its launch in 94 the RAV4 had started to become a tad serious and a little boring. Which was far from the fun and exciting SUV machine it was designed to be. Toyota tasked us with launching the all new RAV4 by recapturing the original spirit of the original, which we did, and with a hint of quirky Japanese style too.


To promote the all new RAV4 we setup a site called To win a RAV4 users could upload any picture they wanted and within 10 minutes a dedicated design team had made some fun adjustments to it and posted it to their Facebook wall. The more likes they got for the picture the more likely they were to win.

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