AUDI CHALLENGE ARABIA
In the Middle East, people only saw Audi as a premium German auto brand , but Audi has a rich tradition of taking on extreme challenges to showcase their engineering feats. So we created Audi Challenge Arabia, and invited our audience and their imaginations to push an Audi car to its limits. The online platform achieved 18M views, 4.5M engagements, and grew Audi's Facebook fan base by 100%. These were the epic challenges that we took on.
