Since its launch in 94 the RAV4 had started to become a tad serious and a little boring. Which was far from the fun and exciting SUV machine it was designed to be. Toyota tasked us with launching the all new RAV4 by recapturing the original spirit of the original, which we did, and with a hint of quirky Japanese style too.

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Real-time Fungineering gave consumers the chance to be part of the Rav 4 fun

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