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It's not everyday you get the opportunity to create a sustainability platform, from the ground up, for a large company like PepsiCo. Aware of their need to move towards a more sustainable business model and the concerns of todays consumers, PepsiCo tasked us with encouraging everybody to join them in doing what we can to minimise our impact on the planet. There's plenty of sustainability campaigns that aim to scare consumers into action and because we didn't want to pollute peoples minds with the negative we decided to take a more optimistic, refreshing and at times a quirky approach.
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