How do you get people to experience the thrill of the Toyota 86 before it's even hit the showroom? By using AR we put it in the hands on millions. It was the first time ever a car was drivable through AR technology. To make life harder for ourselves the developers also made sure the Toyota 86 that perfectly matched the real world driving characteristics. But that wasn't enough for us, we then went one further and created the worlds largest drivable AR car. And one huge glyph to make it happen.
