Dave, the founder of Wendy's, had a no non-sense good old fashioned approach to making burgers. He only cared about one thing - real quality. McDonalds on the other hand, well they will happily spend millions on photographing their burgers to get the perfect cheese melt we customers will never get. We wanted to go back to Dave's values and challenge the dishonesty by only showing photographs shot by Wendy's customers, sent to us via social media.
